La Laitière x GLOBE Groupe
La Laitière recently collaborated with GLOBE for its latest marketing activation operation in supermarkets.
A spacious installation where you can find its wide range of products, in the form of a mini boutique dedicated to the brand in the heart of Carrefour hypermarkets. This is the Podium offering from GLOBE Groupe.
The Carrefour Podium Offer
GLOBE Groupe has maintained a partnership with Carrefour for several years and has developed a special solution for fast-moving consumer goods brands. A space ranging from 21 to 28 m² allows our experts’ creativity to shine through for exceptional activation operations. Tailored and completely personalized, it is a real asset for the success of a commercial event. This space enables brands to express themselves more freely and to present themselves more prominently to buyers in supermarkets.
This month, La Laitière showcases its products in the form of an immersive boutique, featuring impactful branding POS materials. Craftsmanship and indulgence come together to enhance dairy products and transform the purchasing act into a genuine experience. The ready-to-use setup facilitates the implementation of the operation and boosts its effectiveness. Durable materials, display cases, flooring, and lighting are designed to enchant the customer journey across a total of 22 podiums deployed throughout France. It’s a double advantage for the brand, combining sell-in and sell-out in a single operation.
