Activation De Marque Defile Jean Paul Gaultier Agence Globe

Bringing your Brand to Life

Experience:
The New Must-Have

The rules have changed. A great product and a compelling story are essential, but no longer enough to drive sales. In an increasingly digital world, with endless options and constant promotional noise, shoppers demand more—more human interaction, more proof, more meaning.

We help you create tailor-made experiences to engage your community

Insights and Strategy

Anticipating and decode consumer trends, generating shopper insights, decoding the evolution of brand ecosystems and competitive universes. By cross-referencing market analysis and brand specificities, we determine the most relevant levers to activate.
Creative concept

Thanks to our partnerships with leading retailers, we can deploy effective in-store activations to engage with your consumers. Toolkits, shop-in-shops, sampling, promo mechanics, special events... we provide your customers with positive, memorable experiences that help you gain visibility, appeal and market share.
In-store and retail marketing

Thanks to our partnerships with leading retailers, we can deploy effective in-store activations to engage with your consumers. Toolkits, shop-in-shops, sampling, promo mechanics, special events... we provide your customers with positive, memorable experiences that help you gain visibility, appeal and market share.
Out-store experiential marketing

Roadshows, pop-up stores, trade fairs, street marketing... we target key, strategic locations to reach your targets in the right place at the right time and give them disruptive experiences.
Sampling

Make people try to make them buy: discovery is a positive influence on purchase for 70% of consumers.
Connected commerce

Since shoppers are everywhere, we address them at all touchpoints and amplify our live operations with digital experiences: QR codes, microsite, contests on social media...
Content and Social Media Factory

Images speak louder than words: we offer our customers the creation of high-quality photo and video content to amplify and generate buzz.

A Shopper Centric approach

We translate aspirational insights into concrete consumer usages to define where, when and how to interact with the shopper

Embodying the brand platform IRL

To enable you to recruit new shoppers and retain those who are already convinced.
Arbitrate touchpoints

To improve the profitability of shopper investments.
Support through to deployment in the field

Thanks to a 100% integrated agency that accompanies you from the conceptualization of your activations to the analysis of their ROI