Internalized On and Off line activities

In an interview with the media outlet Les Clés du Digital, Jeremy Dahan shared his ambitions for the subsidiaries of GLOBE Groupe: the digital transformation of sales and shopper marketing is well underway, and it will notably include live shopping… But that’s not all! Discover the summary of this interview and the key takeaways:

Jeremy Dahan emphasizes: ‘We recommend both online and offline actions to globally renowned clients […] and ensure all services and execution.’ Indeed, the actions proposed by GLOBE Groupe and its subsidiaries are numerous and fully in-house. Whether it’s offline, with offerings such as the turnkey pop-up store ‘Pop’Up Mall,’ in-store activations and commercial promotions, activations in train stations, roadshows, travel retail, in-store sales ambassador teams, and at retailers (notably since the acquisition of the agency TechSell in 2019)… The Group efficiently manages offline activities, which remain its priority, as ‘80% of sales still happen in physical stores,’ says Jeremy Dahan. But online has also become part of the group’s expertise in recent months, thanks to a live shopping offering in particular. The goal? ‘It’s not about abandoning our core business, but about moving beyond omnichannel to embrace the no-channel approach,’ responds the President of GLOBE Groupe.

Live Shopping

But to drive online sales, GLOBE Groupe did not want to neglect the human aspect.
“We integrate into marketplaces what consumers need: personalized advice, demonstrations, proximity, and human interaction through live video consultations with digitalized salespeople […]” explains Jeremy Dahan. Keeping this human touch, which consumers value, to boost sales on retailers’ marketplaces is now possible thanks to GLOBE Groupe.

Digital Training

Beyond online sales, online training is also an area the Group has embraced: through its commercial outsourcing subsidiary TechSell, GLOBE Group also offers a ‘customizable digital training platform tailored to the needs of brands and retailers.’
Once again, the training modules and their content are created internally by the Group’s teams to best meet the expectations of its clients.