With the acquisition of ADMS.Paris, GLOBE GROUPE is redefining the boundaries of shopper marketing and Influence Business.
GLOBE GROUPE announces the acquisition of a majority stake in ADMS.Paris, the pioneering influencer marketing agency founded in 2010 by Cyril Attias, a 25-year expert in social networks and influencers. This strategic alliance responds to a paradigm shift in today’s new modes of consumption, which are revolutionising the purchasing process. It paves the way for an entirely new Influence Business model, combining the strengths of influencer marketing and sales performance.
At a time when the integration of offline and online channels is becoming a priority, brands are looking for effective solutions to offer their customers an integrated shopping experience.
This combination of expertise will maximise the impact of influencer campaigns by integrating them with the activation of the shopping journey. The aim is to put in place hybrid, cross-media programmes that integrate influence, social, events and retail marketing.
Cyril Attias, founder of ADMS.Paris, will remain at the helm of the agency. He will also become a key partner in the development of the Group’s new offerings, bringing a strategic, conceptual and operational vision of influence, combining powerful storytelling with measurable impact on business.
As a new avenue of growth for GLOBE GROUPE, this alliance will enable it to accelerate its expansion through new projects, as well as through the development of the company’s key clients. It will open up new opportunities and create synergies in terms of skills, sales and creativity between the two companies, thanks to a new distinctive offering dedicated to Influence Business”.
“Consumers no longer distinguish between physical and digital shopping, and even more so Gen Z, who are redefining the codes of commerce and want the best of both worlds. We are witnessing a paradigm shift in the way audiences interact with brands and retailers, integrating both offline and online channels. GLOBE GROUPE needed to offer them a coherent and personalised shopping experience to generate results. With ADMS.Paris, we are integrating the expertise of an influencer pioneer to offer our customers a new and effective approach, at the crossroads of digital and business. Our ambition is to redefine influencer marketing in France and Europe by enhancing the already highly advanced capabilities and performance of Shopper Marketing.”
Jérémy Dahan, President of GLOBE GROUPE
“Social commerce and influencer campaigns are now essential for building consideration, purchase intent and loyalty, and are absolutely complementary to brand activation at the point of sale. Brands must continue to break down silos to offer a seamless shopping experience between offline and online. Joining Europe’s leading shopper marketing group is a fantastic opportunity to invent a new model and combine our strengths by combining our talented teams. Together, we will be able to offer brands high added-value influencer activations, while retaining the agility and creativity that are the DNA of ADMS.Paris”.
Cyril Attias, Founder and president of ADMS.Paris
