GLOBE GROUPE acquires the British agency N2O
GLOBE GROUPE is the leading European group dedicated to Shopper Marketing (communication and commercial performance), with strong expertise in the High-Tech, Beauty, Pharma, and FMCG sectors. Present in France for nearly 25 years, the group also operates in Germany, Switzerland, Portugal, Spain, and the United Kingdom. Major clients include L’Oréal, Puig, Google, Mondelez, LVMH, Samsung, Baier, and GSK.
Supported by Andera Partners, one of its main shareholders since 2017, the group has strengthened its position as an independent leader in Shopper Marketing in recent years, notably through targeted acquisitions aimed at enhancing its geographical coverage.
The acquisition of N2O, an agency specialized in Brand Experience and Retail Marketing, allows GLOBE GROUPE to bolster its presence in the UK and marks a significant new step in the group’s growth strategy in Europe.
In a context where international tenders are becoming the norm, manufacturers are seeking more effective solutions to improve their performance and ROI while optimizing their resources. Sharing strategies on a European scale, combined with a tailored local deployment, emerges as the response to these new challenges. Together, N2O and GLOBE GROUPE aim to redefine the marketing landscape, driving dynamic growth and delivering unmatched added value to their clients. This acquisition paves the way for continued success and innovation, supported by shared values and a collective ambition to lead in the field of Shopper Marketing.
“The merger between GLOBE GROUPE and N2O came naturally due to our common DNA, based on a strong positioning: People x Tech. Together, we are uniting our expertise to place people at the heart of technological innovation,” comments Jeremy Dahan, President of GLOBE GROUPE. “We are excited to integrate N2O’s British expertise in brand experience creation into our European offering.”
“This is an incredibly exciting moment for our company. We have built something special over the last 25 years, and business has never been stronger,” says Terrence Woodward, CEO of N2O. “By joining forces with GLOBE GROUPE, we can elevate our vision to new heights, offer even more value to our clients, and explore untapped opportunities. This acquisition enables us to accelerate our growth while staying true to our creative DNA and the innovative approach that has always defined us.”
After doubling its revenue in two years to reach €107 million in 2023, GLOBE GROUPE is expected to exceed €150 million by the end of 2024 with this acquisition. In terms of business volume, the group managed €2.5 billion for its clients by the end of 2023 and is projected to reach €3.5 billion by the end of the year.
