Our goal: to facilitate the installation of pop-up stores
GLOBE Groupe is launching a new offering to simplify the installation of Pop-up Stores.
With POP’UP MALL, advertisers will benefit from uniform conditions with property companies such as Unibail, Klépierre, and Altarea Cogedim. This standardized offering aims to eliminate all obstacles related to the uncertainty surrounding rental prices, the cost of structures, and other factors.
POP’UP MALL provides advertisers with customized structures installed in some of the most powerful captive flow areas in France: shopping centers. All of this is offered at a controlled budget.
For this new concept, GLOBE Group utilizes a fully customizable “White Cube” that adapts to the brand’s universe, allowing it to continue its storytelling within the mall through a tailored shopping experience. For increased responsiveness, GLOBE Group has pre-negotiated a dedicated space within the mall, set up the structure, and validated the specifications, enabling the pop-up store to open in three weeks. To provide brands with an additional service, the agency offers customizable days without a minimum duration requirement.
