From Story Telling
To Story Selling

We are GLOBE Groupe's Brand Activation agency

At GLOBE, we've been building customized experiences since 2002. Brands are no longer just part of everyday life, they are THE everyday life of consumers. In an increasingly complex world, they are looking for meaning, concrete evidence and proof to help them make a purchase.

We are convinced that growth comes from constant conquest. That's why we deploy all our know-how to address the widest possible relevant audience and activate every stage of the buying journey. By reenchanting the customer experience, we transform every anonymous person into a seduced and convinced shopper.

Discover our approach Discover our approach

GLOBE offers a 100% integrated solution
for turnkey activation campaigns

Insights and Strategy

Anticipating and decode consumer trends, generating shopper insights, decoding the evolution of brand ecosystems and competitive universes. By combining market analysis and brand specificities, we determine the most relevant levers to activate.
BTL Planning

We imagine where, when and how to activate your brand according to consumer habits.
Creative concept

Brand content, Activation, Events: we design creative and ambitious, but always realistic campaigns.
Production

We rely on the expertise of our subsidiary, GLOBE Factory. This allows us to produce, store, deliver, and install your pop-up stores, booths, POS displays, flagship stores, and event vehicles. Whether it's customized rentals or bespoke production, we have the solution.
Staffing and Field deployment

We select, recruit and train all animators in your products and brand to ensure perfect activation. Our operational teams and stage managers ensure the field deployment of all our operations.
Data / BI

We measure the performance of our operations in real time to recommend the best adjustments in the field.

Our partners

We rely on the most powerful and relevant networks to maximize the impact of your activations. We are proud to have created exclusive programs with our partners.

We activate every step of the Shopper Journey

Pre-Store / Drive to Store / In-Store

EXPERIENTIAL MARKETING

Roadshow, Pop-up Store, Trade Shows, Street Marketing… we target key and strategic locations to reach your audience at the right place, at the right time, and provide them with disruptive experiences

INSTORE & RETAIL MARKETING

Thanks to our partnerships with leading retailers, we can deploy effective in-store activations.

EXCLUSIVE PROGRAMS

Take advantage of our exclusive partnerships with networks and retailers to streamline your Brand Activation campaigns.

ROADSHOW

Create immersive experiences that engage the public and maximize brand visibility through impactful touring events. Our fleet of customizable event vehicles is at your disposal.

SAMPLING

We offer effective and disruptive sampling campaigns, nationwide coverage, dedicated teams, and targeted strategies to maximize consumer impact and engagement in the field.

POP-UP STORE

Promote interactions between brands and consumers in temporary, attractive environments. Enhance your image with influencers and involve your distribution network.

KEY MOMENTS & TOOLKIT

We assist you in designing and deploying key in-store moments and personalized toolkits, combining creativity and field expertise to boost sales, enhance brand visibility, and strengthen the in-store customer experience.

DIGITAL SHOPPER

Since shoppers are everywhere, we address them at all touchpoints and amplify our live operations with digital experiences: QR codes, mini-sites, contests on social networks...

CONTENT & SOCIAL MEDIA

Images speak louder than words: we offer our customers the creation of high-quality photo and video content to amplify and generate buzz.

PROD & LOGISTICS

We create tailor-made events, from design and production to logistics deployment. We have created the first Platform dedicated to the Circular Economy of Shopper Marketing.