Yves Rocher: a customized make-up tutorial

A remote pop-up store to recruit and generate in-store traffic

A tailored experience to foster a lasting relationship
Every woman is unique, and so is her makeup routine. This insight inspired the MakeUp Days. Yves Rocher’s MakeUp Artists customize looks to each woman’s personality and face, offering personalized makeup sessions.

For the first time, each session is filmed live and provided digitally to the participant, allowing them to recreate the look at home independently. Yves Rocher enhances women by giving them a makeup look that suits them and the tools to apply it like a professional on their own.

Located at the heart of shopping centers, Yves Rocher pop-up stores introduce the brand to a wide audience and drive immediate, qualified traffic to the Yves Rocher store within the center, boosting sales.

Yves Rocher’s approach, placing the customer at the center of the experience with personalized and entirely free service, demonstrates the brand’s generosity and the care it takes with its customers. It enables the brand to integrate into their daily lives sustainably by establishing a strong and individual relationship.