Yves Rocher: a customized make-up tutorial

A remote pop-up store to recruit and generate in-store traffic

Every woman is unique, just like her make-up ritual. It was this marketing insight that inspired Yves Rocher MakeUp Days. During this flagship event, Yves Rocher Make-up Artists adapt beauty looks to the temperament and morphology of each participant, offering personalised and highly rewarding make-up sessions.

For the first time, each make-up lesson is filmed live and offered in a digital version to the customer. This innovative approach to digitalising the beauty experience allows women to reproduce their professional make-up at home, in complete autonomy, reinforcing their emotional bond with the brand.

By sublimating each woman with a made-to-measure make-up application and offering her the tools to do her own make-up like a professional, Yves Rocher is affirming its positioning as an accessible beauty expert committed to empowering its customers.

An effective field marketing strategy: pop-up stores and qualified traffic

Strategically located at the heart of shopping centres, Yves Rocher pop-up stores enable the brand to generate immediate, qualified traffic to its shops. Real sales boosters, these marketing events offer an immersive experience and direct contact with potential new customers.

By placing personalised service and a free experience at the heart of its approach, Yves Rocher demonstrates the generosity and customer care that characterise the brand. This strategy strengthens the customer relationship in the long term, by becoming part of women’s everyday lives in an authentic and individual way.