A new vision of Cosmetic Merchandising
In the competitive world of cosmetics, capturing consumers’ attention is essential. This is why L’Oréal Deutschland GmbH has partnered with BARON to optimize the presentation of its products in supermarkets.
This collaboration aims to update L’Oréal’s cosmetic counters three times a year, ensuring a dynamic presentation in line with advertising campaigns. BARON has taken on the challenge by recruiting and training qualified merchandisers across Germany, while ensuring smooth and real-time communication with L’Oréal.
Each project is managed in carefully planned phases, ranging from organization to final evaluation. This rigorous process ensures compliance with deadlines and quality assurance, thereby strengthening L’Oréal’s market presence.
This exemplary partnership between L’Oréal and BARON highlights the importance of effective collaboration in creating an appealing visual experience while achieving tangible results in the glamorous world of cosmetics.
