100 Years of Excellence
To celebrate the centenary of the Suntory House, Beam Suntory partners with Frankfurt Media, including Gebr. Heinemann and Frankfurt Airport Retail, for a spectacular activation in travel retail.
Attracting travelers, whether tourists, professionals, or globetrotters, requires an innovative approach, far from traditional methods. With the expertise of BARON, our German subsidiary, in collaboration with GLOBE Travel Retail, we are redefining the airport shopping experience.
Our mission? To offer a premium shopping experience through refined personalization and highly specialized staff dedicated to cross-selling and up-selling. Suntory’s centenary thus marks a new chapter where tradition and innovation meet in the realm of international commerce.
The Art of airport shopping
Beam Suntory enhances the airport shopping experience with a chic campaign centered around elegance and discovery. Charismatic ambassadors create authentic connections with travelers, embodying the essence of the brand.
This initiative encourages impulse buying while increasing the average basket size, making each interaction memorable. Travelers discover limited editions like the Yamazaki 12 Year Old and Hibiki Master Select, celebrating the 100th anniversary of Suntory. A unique sensory experience where the airport becomes a luxury destination.
A unique activation in travel retail
The activation celebrating the centenary of the Suntory House has captivated the travel retail world, attracting whisky enthusiasts.
Manuel Gonzalez, marketing director of Beam Suntory, states: ‘I am convinced that these collectible whiskies will appeal to local buyers and enhance the passenger experience.’
Bastian-Philipp Müller, head of spirits purchasing at Gebr. Heinemann, adds: ‘This activation embodies Japanese spirits culture at Frankfurt Airport and promises a memorable experience.’
This refined initiative underscores the alliance between travel retail expertise and a deep understanding of the local market, thus offering an unparalleled customer experience.
