MONDELEZ X GLOBE TRAVEL RETAIL
For the launch of its new ‘Win a Diamond’ campaign at Paris Charles de Gaulle Airport, Toblerone could rely on GLOBE TRAVEL RETAIL, our subsidiary specializing in airport activations, and GLOBE FACTORY, our subsidiary specializing in event production.
An incredible activation was set up in the heart of Terminal 2, allowing shoppers to enjoy an immersive experience.
An interesting way to increase foot traffic, conversion, and brand awareness.
Through this activation, shoppers can discover the product, interact with a photo opportunity, and participate in the ‘Win a Diamond’ contest to win a real diamond.
