An Innovative Roadshow to meet the needs of Sensitive Skin
MIXA is going on a nationwide tour, “Comfort for Your Sensitive Zones”, a field activation that combines education, proximity, and innovation.
This campaign highlights the brand’s commitment to caring for sensitive skin while offering a rich and personalized experience through free skin diagnostics, expert advice, and immersive activities.
Mixa is setting out to meet French people in dermatological deserts with a 35 m² Pop-Up Store entirely dedicated to sensitive skin. This concept is particularly relevant in the current context, which is characterised by seasonal variations and a shortage of dermatologists.
It offers a unique and immersive experience, strengthening customers’ attachment to the brand. They were able to discover Mixa products through expert advice, a free and immediate personalised diagnosis, educational content in collaboration with Dr.Good! and lots of other surprises.
As well as creating an attractive, Instagram space, this operation encourages sharing on social networks. An original showcase that reinforces the brand image while boosting in-store traffic.
