Airport shopping: a unique experience highlighted by Manucurist at Paris Charles de Gaulle
Airport shopping is more than just a waiting activity: for many travellers, it’s a real moment of pleasure and discovery. At the airport, time stands still: passengers are more available, more receptive, and ready to immerse themselves fully in a premium, personalised retail experience. It’s one of the rare places where brands can capture the attention of a cosmopolitan clientele and offer them an exceptional moment of consumption.
Voted best European airport in the Skytrax rankings, Paris Charles de Gaulle embodies this privileged space of opportunity. With millions of passengers a year from the four corners of the world, it offers brands a unique showcase for their new products, presenting their exclusive ranges and building a strong emotional bond with a demanding international clientele.
Manucurist rises to the challenge: a colourful pop-up and a tailor-made experience
With this in mind, Manucurist recently opened its brand new pop-up store at Terminal 2BD. A bright and colourful space, designed as a real laboratory for discovery and experimentation for beauty addicts from all over the world.
At the heart of this pop-up is a ‘Test and Learn’ concept designed to go far beyond simple sales. Passengers can :
- Receive ultra-personalised advice from a team of passionate beauty experts.
- Test products directly, including the brand new range of 18 LED Green Flash™ semi-permanent nail varnishes, revolutionary for their clean composition and professional performance.
- Enjoy an immersive experience, tailored to the specific desires and needs of an international customer base that is increasingly attentive to quality, innovation and brand commitment.
A winning strategy for capturing attention and creating desire
With this scheme, Manucurist is not just selling: the brand is creating a memorable experience, generating enthusiasm and raising its profile with a global audience. It’s a dazzling demonstration of the power of airport retail, a real growth driver for ambitious brands.
At GLOBE GROUPE, we are proud to support these innovative projects that transform the airport into a place of experiences and emotions, where every moment spent by a traveller becomes an opportunity for connection and engagement.
