L’Oréal Paris launches a brand activation in the UK

L’Oréal Paris launches its Paradise Big Deal Mascara campaign

Create an engaging customer experience through brand activation

To promote the Paradise Big Deal mascara from L’Oréal Paris, the goal was to transform the purchase into an immersive experience. A unique activation was set up in Superdrug stores, where customers could have their mascara engraved on the day of purchase, creating a personalized experience. This type of in-store marketing and experiential marketing helped reinforce the idea that this mascara was a true “Big Deal,” while providing a memorable experience.

A personalized and captivating activation

The activation took place in several stores, where customers could personalize their mascara with engraving. This in-store commercial activation not only captured consumers’ attention but also strengthened their engagement with the brand. By creating an interactive and fun experience, L’Oréal Paris successfully integrated the product into consumers’ daily routines. The approach, combining interactive marketing and event communication, helped capture attention while offering an enriching experience.