A tailor-made launch orchestrated by BARON and BSH
In 2019, BSH reached a new milestone with the launch of the Bosch Cookit, a multifunctional kitchen appliance featuring advanced cooking functions. A true revolution for cooking enthusiasts, the Cookit has positioned itself as a must-have for those seeking innovation and practicality. To ensure a launch that met the ambitions of this flagship product, BSH chose to partner with BARON.
With an already proven collaboration in the fields of automatic coffee machines and floor maintenance, BSH and BARON renewed their mutual trust to ensure the success of the Cookit. BARON organized a series of in-store cooking demonstrations, allowing consumers to experience firsthand the multiple functions of this device. These interactive events, combined with personalized support from advisors trained by BARON, captivated customer attention.
At the heart of this strategy, regular training sessions ensured that a team of Cookit experts remained well-informed and ready to meet customer expectations. Weekly and quarterly meetings between BARON and BSH maintained constant alignment on project objectives, with real-time strategic adjustments to maximize impact.
This innovative approach, combined with rigorous performance tracking in the field, significantly boosted sales of the Bosch Cookit. The strong partnership between BSH and BARON continues to strengthen, with future projects already in sight, ranging from commercial promotion to merchandising and ongoing sales team training.
