Where Beauty Meets Art
In 2023, Lancôme partnered with the Louvre Museum to launch an exclusive collection celebrating femininity through eight iconic sculptures: the Venus de Milo, the Winged Victory of Samothrace, Corine, Diana of Gabii, the Nymph with a Scorpion, Echo, Hygieia, and Hermaphroditus.
This unprecedented collaboration aimed to bring the prestige of the Louvre into the world of beauty, offering travellers a sensory immersion where Art and Beauty intertwine.
An Exclusive Pop-up at Paris Charles de Gaulle
To bring this campaign to life, Lancôme Travel Retail created an experiential pop-up at Terminal 2F of Paris Charles de Gaulle Airport, one of the busiest airports in the world.
This strategic location provided the perfect international showcase to unveil the limited-edition collection. Travellers were invited to explore an elegant, art-inspired universe enhanced by:
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The personalised guidance of Lancôme Make-Up Artists,
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The display of the collection inspired by Louvre sculptures,
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A refined scenography blending innovation, prestige, and emotion.
A Prestigious and Omnichannel Experience
The activation transformed a retail space into a premium and immersive journey:
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Personalisation: a bespoke engraving service turned each purchase into a unique gift.
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Digital engagement: an interactive Instagram game extended the experience online and amplified campaign reach.
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Human connection: Make-Up Artists accompanied each traveller in discovering and trying the collection.
With “Beauty is a Living Art”, Lancôme successfully united artistic heritage and beauty innovation, creating a memorable experience that reinforced its image as a premium, universal brand.
