Ambition to Lead the French Market
Xiaomi, more than just a tech player, is recognised as a pioneer in connected products. Today, the challenge is clear: to establish itself as the undisputed leader in smartphones in France.
With rapid market share growth, the brand – still relatively young in the French market – is restructuring and strengthening its organisation. This phase of maturity requires strong distribution expertise, essential to consolidating its reputation and accelerating growth.
A Bold Commercial Strategy and an Expert Partnership
To guarantee the successful launch of its new commercial outsourcing programme, in a context heavily impacted by the health crisis and widespread store closures, Xiaomi partnered with the retail and high-tech expertise of TechSell. This strategic collaboration was carefully structured into three distinct phases, each designed to optimise every sales touchpoint and strengthen the distributors’ decision-making journey.
Once stores reopened, Xiaomi’s objective was clear: to maximise sell-out performance by focusing on high-potential retail outlets. At the same time, strict monitoring of the cost per unit ensured measurable efficiency, driving both sales growth and long-term retail performance.
A Powerful Field Deployment to Accelerate Sales
This approach boosted sales, expanded its market share, and firmly established the brand as a key player.
More than just an upward trajectory, Xiaomi now stands as a model of resilience and ambition, proving that its future in the French market fully matches its global aspirations in an ever-evolving landscape.
