Ascension of a smartphone Leader
Xiaomi, much more than just a name in the tech world, stands out for its recognition as a pioneer of connected products. However, the current challenge is clear: to establish itself as the undisputed leader in smartphones in France. To achieve this, the brand is relying on a bold commercial strategy aimed at boosting its market share and driving sales in strategic channels.
With rapid growth in its market share, Xiaomi, although still young in the French market, is restructuring and strengthening itself. This maturation phase requires strong distribution expertise, recognized and essential for establishing its reputation.
Strategies for a promising future
To ensure the successful launch of its new Sales Force program in 2021, amid a health crisis and store closures, Xiaomi called on the high-tech expertise of TechSell. This strategic partnership was organized in three distinct phases, allowing for the optimization of each touchpoint within the decision-making journey of distributors.
As soon as the stores reopened, the ambition was to maximize sell-out by targeting high-potential points of sale. This includes rigorous monitoring of cost per unit, thereby ensuring optimal performance.
To enhance its impact, Xiaomi is positioning sales promoters and expanding its back-office team, committing to energizing sales and increasing its market share.
Thus, Xiaomi positions itself not only as an innovative player but also as a model of resilience and ambition in the French market. In a constantly evolving landscape, the brand continues to demonstrate that its future matches its aspirations.
