Flor de Caña launches a captivating experience at Carrefour
Flor de Caña, the eco-friendly distillery from Nicaragua, partners with Globe Groupe for an immersive activation in the heart of 6 of the largest Carrefour hypermarkets.
Until October 16th, the brand invites rum enthusiasts to discover its 12-year-old vintage, renowned for its unique aromas of red fruits, honey, and roasted nuts.
This two-week operation within Carrefour hypermarkets aims to raise brand awareness among the general public in large-scale retail.
Set up in Carrefour Podiums, consumers will be able to immerse themselves in the world of the distillery while enjoying a tasting of this refined rum. Additionally, an immediate 20% discount on bottles of the 12-year-old vintage is being offered.
