Erborian enhances the customer journey with an experiential setup
A personalized experience for every shopper
The Skincare Bar Podium is making its debut in Sephora stores, offering consumers full immersion into Erborian’s skincare universe. The goal is to create a unique shopper experience that highlights personalized skincare while encouraging direct interaction with Erborian’s product range.
The skin diagnosis allows consumers to benefit from proximity marketing and tailored consultations based on their individual needs. This personalized approach is further enhanced by an audio system, available in both French and English, providing information on the latest innovations from Erborian’s Skin Therapy range.
An immersive podium at the heart of the Erborian experience
The Skincare Bar Podium offers customers an immersive journey that goes far beyond a simple product demonstration. Beauty advisors, specially trained for this activation, provide personalized skincare routine guidance using Erborian products and present the brand’s latest innovations, all while creating an interactive atmosphere thanks to the integrated audio system. This type of activation transforms the shopper experience into a fun and informative adventure, increasing both conversion rates and customer loyalty.
