An immersive experience to celebrate love
An activation to engage Gen Z
To celebrate Valentine’s Day and the launch of its new flavor, Dr Pepper Cherry Crush Zero Sugar, the brand rolled out a bold and original experiential marketing activation. The goal? To engage Gen Z by encouraging them to step out of their comfort zone, particularly when it comes to dating, with its “Try More Weird” campaign. Through this activation, Dr Pepper aimed to offer an immersive and interactive experience while generating social media buzz.
An original and quirky pop-up store
To meet this challenge, we created a unique concept: “Dr Lurve’s Office”, an experiential pop-up store where participants could discover their love language in a fun and quirky setting. Inspired by a therapy office, this immersive space took visitors into a completely eccentric world, where each interaction brought them closer to their perfect match, all while enjoying a can of Dr Pepper Cherry Crush Zero Sugar. This experience was designed to be shareable on social media, featuring fun setups and interactive brand activations.
