An experiential marketing strategy to capture shoppers’ attention
A Brand Activation strategy to attract consumers
For its launch in the French market, Dash Water opted for an immersive marketing activation in the heart of Paris. By setting up at La Grande Épicerie du Bon Marché, the British sparkling water brand infused with “imperfect fruits” implemented an in-store marketing strategy designed to maximize visitor engagement and boost brand awareness.
This commercial activation was based on an experiential marketing approach, combining tastings and personalized interactions. The installation of the vividly colored Dash Water pop-up store captured consumers’ attention and fostered a genuine connection with the brand. Visitors had the opportunity to discover different flavors through tastings and leave with a personalized can thanks to a calligraphy workshop, further enhancing the impact of point-of-sale marketing.
A successful execution for a supermarket launch
The installation of this concept store in a high-traffic area allowed Dash Water to gain optimal visibility and reach a customer base looking for innovative products. This field marketing campaign was part of a broader 360° marketing strategy aimed at supporting the brand’s development in the French market.
Thanks to this in-store activation, Dash Water successfully established its identity and generated consumer interest. This first success in mass retail marks a key milestone in the brand’s conquest of the French market and paves the way for new shopper marketing initiatives.
