A debut for DASH Water at the Snack Show
An impactful Brand Activation
To mark its presence at the Snack Show, DASH Water opted for an innovative brand activation using experiential marketing and a street marketing strategy. The goal was to enhance the brand’s visibility while highlighting its ecological commitment with its sparkling water infused with “ugly” fruits.
Thanks to a compelling commercial animation and targeted sample distribution, the activation successfully captured the attention of snack industry professionals.
Sensory sampling campaign
For this activation, an operational marketing strategy was implemented to capture attention. The booth was designed to offer an immersive in-store animation, with a layout that highlighted the brand’s values. Dynamic commercial animations were put in place, allowing visitors to discover the products while immersing themselves in the world of DASH Water. These animations not only facilitated product discovery but also communicated key messages about the ecological impact of “ugly” fruits.
The brand ambassadors present were trained to guide visitors to the booth, explaining the brand’s benefits in an engaging way. This sensory marketing approach left a lasting impression and strengthened the impact of the activation. Through this street marketing activation at the show, DASH Water positioned itself as an innovative player in the market.
