Danonino launches its no-sugar-added range

Danonino reinvents fruit yogurt

At the end of 2019, Danonino made a lasting impression with a striking brand activation campaign. In 2020, the brand takes on a new challenge by launching a bold range with no added sugars, aiming to reaffirm its leadership in the fruit yogurt market. The immersive 360° campaign, ‘Dino’s Cabin,’ is the flagship of this innovative initiative.

In a context where 57% of parents closely monitor their children’s sugar intake, Danonino adapts by offering Nutriscore A-labeled products. By combining health, sustainability, and fairness, the brand offers yogurts made from French milk enriched with 40% fruit. Less sugar means more room for flavors, with recipes including familiar fruits like apple and banana, while also introducing more original options such as mango, beetroot, and carrot.

A fun family experience

This campaign aims to appeal to families through tasting experiences that create a genuine connection between the brand and its consumers. The iconic character Dino perfectly embodies the spirit of this initiative, bringing a playful touch that attracts children, the main influencers in this category.

In supermarkets, shopping malls, and even Parisian parks, Dino has set up his cabin to immerse visitors in a natural and fun environment. The installations, designed by GLOBE FACTORY, are created for quick and efficient setup, incorporating eco-friendly designs that respect natural visual codes, with a kraft effect and hand-drawn illustrations.

In-store experiences include dedicated tasting corners where children can interact with the mascot while learning about new flavors. Fun activities, such as blind tastings and photo booths, help strengthen engagement with young consumers.

For each activation, immediate discount coupons are offered, accompanied by a colorful activity book for children, enhancing the experience while encouraging purchases. This campaign, deployed through pop-up stores, street marketing, and sales promotions, allows Danonino to solidify its market position, focused on more planet-friendly and health-conscious recipes for children.

At the same time, this operation also generates valuable content for Danone, reinforcing the brand’s image while boosting sales. Danonino thus combines fun, engagement, and naturalness, offering a delicious experience that appeals to both children and their parents. A successful operation that blends well-being and indulgence.