Coca-Cola lights up the roads of Great Britain
A charitable partnership with FareShare
Each year, the Coca-Cola Christmas Truck Tour becomes a highly anticipated event that lights up the festive season. As a symbol of the Christmas spirit, this iconic event travels across Great Britain, bringing a warm and joyous atmosphere to every stop.
This event is more than just celebration. Coca-Cola partners with FareShare, a charity dedicated to fighting hunger and reducing food waste. This collaboration highlights essential values such as generosity and sharing, reminding everyone of the importance of giving during the holiday season. For every message sent or meal purchased during the event, Coca-Cola donates the equivalent of one meal to FareShare, amplifying the positive impact of the tour.
An unforgettable immersive experience
To make this edition even more memorable, Coca-Cola invites visitors to immerse themselves in a warm and engaging festive experience.
Visitors can capture their special moment with a photo in front of the iconic red truck, share heartfelt messages with loved ones through an interactive platform, and enjoy festive treats distributed by a mini-truck, delighting both young and old alike.
They can also participate in festive games, enter prize draws, and discover exclusive products. Real-time communication on social media announces the dates and locations of the Christmas Truck Tour, encouraging local participation and community sharing.
Through this initiative, Coca-Cola transforms a cherished tradition into a true movement of solidarity and wonder, uniting communities around the magic of Christmas.
