Carte Noire captivates the Solidays festival attendees
At the heart of this year’s Solidays festival, Carte Noire stood out with an innovative pop-up designed to surprise and engage the new generation. By combining the art of coffee with playful and immersive experiences, the brand successfully captivated festival-goers, especially Gen Z, with a lively space where relaxation, creativity and togetherness came together. More than just a stand, it became a true meeting point that reflected both the spirit of the brand and the vibrant energy of the festival.
An immersive and creative experience
Over three days, the Carte Noire pop-up offered visitors a sensory and interactive journey. Festival-goers were invited to enjoy free tastings of the brand’s coffee ranges, capture memories in a fun yet stylish photo booth, try out three summer looks created by a professional make-up artist, and take part in an exclusive challenge to win collector’s gifts. Every moment was carefully designed to build a strong emotional connection between the brand and its audience, blending pleasure, style and playfulness.
An immersive pop-up that captivates Gen Z
With this bold and festive initiative, Carte Noire positioned itself as a brand that truly resonates with younger audiences, turning a simple stand into a full-fledged brand experience. By creating memorable interactions and embedding itself in a cultural moment cherished by Gen Z, the brand generated both emotion and engagement, strengthening its visibility and appeal. A powerful activation that confirms Carte Noire’s place as a key player in the lifestyle and festival scene.
