Trainers in action at the Anker stand
This initiative is part of an ongoing effort to enhance the skills of sales teams, in response to the growing demand for expertise on innovative products. The goal is to provide trainers with the necessary tools to ensure effective knowledge transfer, while guaranteeing an immersive and hands-on experience for salespeople in the field.
A tailor-made training program for sales teams
As part of the 2025 edition of the FNAC DARTY Masterclass, Anker, in collaboration with Techsell and GLOBE Campus, designed a training solution specifically tailored to the needs of sales teams. The goal was to enhance their expertise on an innovative product: the Nebula Capsule 3 Laser, a portable projector that is redefining the visual experience. The solution implemented was based on a comprehensive and personalized program, aimed at ensuring an in-depth understanding of the product while optimizing customer interaction on the shop floor.
To achieve this, we began with a preliminary product testing phase, allowing trainers to become fully familiar with the technical specifications of the Nebula Capsule 3 Laser. This was followed by the development of a structured presentation support, along with a customized 30-minute training script. The objective was to provide trainers with a framework for delivering technical content in a clear and engaging manner. Finally, interactive workshops were integrated into the program, enabling participants to get hands-on experience with the product and encouraging active discussion and knowledge sharing.
An impactful field execution
The implementation of this training program came to life at the Fnac Darty trade show, where our team of expert trainers ran the Anker booth with professionalism and energy. Each session offered sales associates a hands-on opportunity to engage with the Nebula Capsule 3 Laser, bridging the gap between theory and practice.
The trainers not only presented the technical features of the product but also emphasized its real-world application. By simulating sales scenarios, they helped participants better understand how to introduce and explain this cutting-edge innovation to customers in-store.
