Beauty expertise at the service of Retail during the Holiday Season

In a sector where brand loyalty is built through memorable experiences, GLOBE GROUPE brings its expertise to the world’s most prestigious Houses.
With every interaction, our teams transform the act of purchase into a unique moment: a personalised consultation becomes an opportunity to create emotion, strengthen the customer relationship, and elevate the brand image.
Against this backdrop, strategic periods such as Black Friday and the festive season are key moments to capture consumer attention and boost sales.

 

Beauty experts at the service of brands

To meet these challenges, GLOBE deploys rigorous organisation and exceptional field teams:

  • Over 12,000 beauty shifts orchestrated nationwide.

  • The animation of 900 points of sale, transformed into true spaces of sensory experience.

  • Our carefully selected and highly trained beauty consultants and Podiumers embody the DNA of the brands they represent. Through our continuous training programme — the Campus Beauté, Qualiopi-certified — our teams acquire the latest knowledge and most innovative techniques, enabling them to deliver personalised advice tailored to each customer’s needs.

Expertise at the heart of the Experience

Beyond products, it is the listening skills, warmth, and dynamic presence of our teams that make the difference. Each interaction is designed as a sensory experience, enhancing the identity of the Houses and showcasing their collections. This approach not only drives sales activation, but also reinforces brand awareness and perceived value.


With this unique expertise, GLOBE positions itself as an essential player in beauty retail, offering customers a personalised, enriching, and unforgettable immersion at every store visit.