Fruit Logistica: A key event for experiential marketing
As every year, Fruit Logistica took place at Messe Berlin, an essential event for professionals in the fruit and vegetable industry. The BARON team, our brand activation subsidiary in Germany, had the privilege of attending this event, which represents a unique opportunity to discover the latest trends in shopper marketing and in-store marketing, as well as meet major market players.
During the event, we explored the latest innovations and technologies in the sector, particularly those aimed at improving sustainability and production efficiency. This year’s discussions also highlighted emerging consumer trends, along with new products and concepts that are redefining the shopping experience. Therefore, Fruit Logistica serves as an excellent meeting point for experiential marketing and brand activation professionals, providing insight into the latest commercial animations and solutions to enhance the customer experience in retail spaces.
Strengthened collaboration with Pink Lady Europe
The trade show was also the perfect opportunity to reconnect with our client Pink Lady Europe, who showcased a striking and visually appealing booth in the context of event marketing. Together, we had the chance to discuss the results of our collaboration and explore the next steps in our partnership. These discussions strengthen our commitment to providing immersive marketing solutions that meet the demands of an increasingly discerning clientele.
Fruit Logistica is a trade show where brands can implement creative and impactful commercial animations and brand activations, while also promoting sample distribution and direct consumer interaction. It is also a place where businesses can present their products and innovations to an international audience, while fostering B2B connections.
