An immersion at the heart of the Moët Hennessy world
GLOBE GROUPE has been a long-standing partner of Moët Hennessy. We had the pleasure of organizing an exceptional seminar to thank and retain the brand’s ambassadors. This initiative aimed to bring together the 100 top experts, regularly involved in projects, for a day of immersive and engaging training.
This unique roadshow took place in six major French cities – Paris, Marseille, Lyon, Lille, Bordeaux, and Nantes – with seven sessions organized to train and inspire 96 ambassadors.
Under the summer theme of a “Holiday Club”, the participants were immersed in a friendly and dynamic atmosphere. Divided into two teams, the “dolphins” and the “flamingos”, they competed in a series of fun and educational challenges, designed to enhance their skills while reinforcing their passion for the Moët Hennessy universe.
Fun activities in the service of excellence
The morning begins with an ice-breaker, the famous Bingo, which helped break the ice in a relaxed atmosphere. This was followed by the Champ’ Pong challenge, an activity blending entertainment with in-depth learning about the world of champagne. The ambassadors then explored the art of food and drink pairings with the Au menu challenge, before deepening their knowledge of Moët Hennessy’s iconic wines and champagnes.
After a friendly lunch break, the afternoon was dedicated to the group’s spirits and whiskies, with interactive workshops such as the Creative Dive, designed to develop impactful storytelling, and Artisan Cocktail, which introduces participants to bartending techniques while emphasizing precision, cleanliness, and adherence to instructions.
A memorable souvenir for the ambassadors
Every step of this day was designed to enhance the expertise and commitment of the ambassadors while highlighting their key role in promoting the brand. As a memento, all participants left with an insulated bag and a mini bottle of Chandon Garden Spritz, symbolizing the values of conviviality upheld by Moët Hennessy.
This seminar not only helped strengthen the bonds with the ambassadors but also equipped them with storytelling skills and compelling arguments to better represent the brand. A successful initiative that celebrates both excellence and creativity, while emphasizing the importance of these valuable collaborators.
