BRAND ACTIVATION
We support brands in their in-store and out-of-store strategies. We develop innovative, effective and ROI-driven activation programs that embody your brand platform and boost sales.
We are a Shopper House
We support brands in achieving commercial success amidst increasingly complex and fragmented customer journeys
Building an integrated customer experience
We activate every touchpoint in an omnichannel approach to offer a fluid, personalized and engaging experience.
Activate synergies
We ensure consistency between marketing messages and sales objectives to guarantee you optimal performance.
Breaking down silos
We favor cross-functional collaborations for more creativity, more responsiveness and more performance.
Industry experts dedicated to fueling
your growth
We translate aspirational insights into concrete consumer usage to define where, when and how to interact with your shoppers. Our industry experts start from actual buying behaviors and irritants to build a customized customer experience that embodies your brand platform.
HIGHT TECH
COSMETICS & LUXURY
PHARMA
FMCG
ALCOHOL & SPIRITS
SPORTS & LIFESTYLES
Our Offer
FIELD FORCE
We build and deploy your sales activation plans. We hire, train and coach passionate field teams who are experts in their markets throughout France.
MERCHANDISING
Our trained and experienced merchandisers maintain your displays throughout their life cycle, ensuring consistency throughout the value chain of your experiential displays.
TRAVEL RETAIL
We offer the best shopping experience to airport passengers thanks to 100% integrated processes. Our Travel Retail experts are guiding you every step of the way.
CONNECTED COMMERCE
Social Commerce, Live Shopping, Digital Experience, E-Merchandising... we help you accelerate your sales with omnichannel solutions.
Our shared values:
What drives us makes us stronger
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Results
Because a results-oriented culture always pays off.
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Excellence
Because it's even more rewarding to aim right when you're aiming high.
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Solidarity
Because when talents are added up one by one, the result can only be positive.
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Passion
Because we're never as efficient at our work as when we don't see it as work
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Engagement
Because if doing things correctly is a prerequisite, doing them better is a duty.
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Curiosity
Because we want to be the first to know what doesn't exist yet
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Transparency
Because trust can't be decreed. It has to be earned.
A French Success Story
2002
Creation of the agency - GLOBE GROUPE
2010
Launch of event production and logistics business
2013 - 2015
GLOBE GROUPE strengthens its presence in Germany by acquiring the agency Elite Promotion, specialized in Brand Activation, and the agency Baron, an expert in commercial outsourcing.
2018
Acquisition of Partema and launch of the Travel Retail activity.
2019
Acquisition of TechSell Group, a key player in Sell-Out and commercial outsourcing.
2021
Launch of the Live Shopping offer, a new innovative solution to enhance the online shopping experience.
2023
Acquisition of Primer Impacto, Spain field marketing specialist
2024
Acquisition of the UK agency N2O, further strengthening GLOBE GROUPE’s presence in the British market.
2025
Acquisition of the French agency ADMS, specialized in influencer marketing.
