A strategic lever for Retail development
At TechSell, the Field Manager plays a pivotal role in driving the commercial performance of the brands they represent. Positioned at the intersection of marketing, operations, and sales, they manage product visibility and in-store presence with strategic precision.
Responsible for optimizing sell-out, the Field Manager ensures flawless execution in terms of planogram compliance, stock availability, and merchandising effectiveness. Their approach is driven by on-the-ground data, product flow analysis, and a deep understanding of consumer expectations.
Their added value also lies in their ability to train and upskill sales teams. They deliver targeted, pedagogical sessions designed to deepen product knowledge, professionalize sales pitches, and boost conversion rates. This elevation of in-store expertise is a key competitive advantage for partner brands.
The Field Manager’s 360° approach
Beyond operational execution, the Field Manager adopts an analytical and forward-looking perspective. They provide accurate reporting based on reliable KPIs, supporting data-driven decision-making at headquarters. At the same time, they conduct active competitive monitoring, identify market shifts, and anticipate local dynamics that may influence performance.
Their role also involves a strong relational and managerial component. They participate in regional client meetings and respond to retailer requests with agility and expertise.
Their ability to animate a network of points of sale, to unite teams around common goals, and to sustain commercial momentum makes them a key player in the retail value chain.
