Nina Ricci combines personalization and emotion at the airport
A brand activation strategy in Travel Retail
For Valentine’s Day, Nina Ricci designed a bespoke brand activation at Extime Duty Free Paris, at Paris-Charles de Gaulle Airport. The goal was to highlight the launch of the new Venus fragrance and create a strong emotional experience in a strategic environment, at the intersection of travel retail and field marketing.
The activation is part of a comprehensive shopper marketing and experiential marketing approach, with a focus on immediate personalization. Travelers are invited to engrave a word of love on their bottle, transforming the act of purchase into a symbolic gesture.
A premium execution serving the customer experience
The operation was deployed in an exclusive corner dressed in Nina Ricci’s colors, designed as an immersive retail marketing space. In line with the brand’s identity, sales advisors dressed in Nina Ricci outfits guided visitors through a discovery and personalization journey. Every detail was carefully planned to enhance the customer experience.
In addition to the engraving, the distribution of an elegant mirror and a bracelet helped elevate the purchase and anchor a lasting memory of the experience. Through this activation, Nina Ricci demonstrates how in-store marketing, combined with a high-quality and targeted execution, can generate brand preference, even in the airport environment.
