GLOBE GROUPE, the expert agency in shopper marketing
GLOBE GROUPE was founded in 2002 with a strong and simple ambition: to professionalize “shopper marketing” through effective, high-quality, and ROI-driven brand activations.
GLOBE GROUPE, a specialized agency in commercial animation and street marketing, advises and supports advertisers in their in-store and out-store strategies to bring brands closer to consumers through unique and engaging experiences aimed at triggering immediate purchase decisions.
One philosophy drives us: to develop flawless actions with a strong return on investment (ROI) for the brands that trust us!
The internet, mobile phones, social media… numerous concepts have led consumers to “virtualize” themselves. At the same time, consumers are seeking more connection, advice, and proximity to make their purchasing decisions.
It is precisely in the era of digital communication and the virtualization of retail points that field communication, through commercial animation or street marketing for example, takes on its full meaning. A true amplifier of digital, shopper marketing establishes contact. This proximity communication remains the most effective way to create a personal relationship with the consumer and allow them to discover and test products.
How to effectively respond to shopper requests?
Nomadic, hyper-connected, instant-focused, and constantly solicited, today’s consumer seeks to optimize their time. They particularly appreciate brands that offer personalized services or rewarding experiences in their daily lives.
Shopper marketing is centered on understanding the customer—analyzing their behavior, expectations, and needs—to provide them with the best possible shopping experience. When a brand takes this approach, it gains credibility and appeal in the eyes of consumers, as it gives new meaning to their consumption.
With this market vision, GLOBE GROUPE has been developing high-quality and effective in-store and out-of-store activation campaigns for over 10 years on behalf of prestigious brands. These include in-store promotional events, street marketing campaigns, product sampling, roadshows, and more. Our innovative promotional solutions, aligned with brand platforms, help bring brands closer to their consumers, foster engagement, and drive purchasing decisions.
GLOBE GROUPE agencies in France – The strength of a local network
The shopper marketing agency GLOBE GROUPE is committed to delivering performance and quality, combining strategic expertise with a national network to achieve concrete objectives.
To ensure flawless execution and the responsiveness required by advertisers’ often tight deadlines, GLOBE GROUPE is present in the 11 largest metropolitan areas in France, covering over 70% of the population.
Every stage of an operation—recruitment, training, scheduling, field optimization, and more—is managed by a local office and a dedicated team familiar with the specificities of each region. Whether for commercial animations or street marketing campaigns, this network of agencies guarantees seamless execution and consistent quality across the entire country.
