Paula’s Choice Skincare Roadshow in Paris
Discovering Paula’s Choice SPF Range
After the success of its pop-up store, Paula’s Choice wanted to take things even further by strengthening its connection with consumers. The goal was clear: to highlight the benefits of its sun protection range through an impactful and immersive brand activation. To achieve this, the brand launched a roadshow in Paris, focusing on experience and interaction to attract a wide audience.
An immersive and engaging experience
For three days, an Airstream adorned with the brand’s colors was set up in strategic locations across the capital, attracting an impressive crowd, with wait times of over an hour and a half at each site. Inside, visitors could undergo a skin diagnosis with a skin scanner and receive personalized advice from Paula’s Choice ambassadors. The experience continued with product testing and the opportunity to leave with a customized sample thanks to an exclusive charm. A true experiential marketing operation designed to leave a lasting impression.
The activation didn’t stop at the physical. An engaging digital mechanic gave visitors the chance to win one of ten skincare routines through a QR code to scan on Instagram. A dedicated photo wall also allowed participants to capture their visit and share their experience. This setup perfectly illustrates the importance of point-of-sale marketing, combining digital interaction and physical engagement.
In a friendly and summery atmosphere, Paula’s Choice transformed a simple product presentation into a true sensory and interactive experience. A successful brand activation that confirms the importance of customer experience at the heart of the brand’s strategy. This event is part of a broader street marketing approach, showcasing the power of commercial animation to generate engagement and strengthen brand awareness.
