The European VM Awards

At the prestigious European VM Awards ceremony held in Herzogenaurach, Adidas honored excellence in visual merchandising with outstanding distinctions. With immense pride, the TechSell Visual Merchandising Team was awarded Best European VM Adidas 2024 for its Citadium Caumartin Adidas corner.

A collective and exemplary success

This remarkable victory is the result of outstanding teamwork, where each member skillfully combined creativity and precision to elevate this space. Through seamless collective effort, talents were highlighted and harmoniously coordinated, ensuring a high level of excellence for the program.

This achievement would not have been possible without an exemplary collaboration between Adidas France, the Field Force TechSell team, and our dedicated VM TechSell team. Together, they created an exceptional corner, perfectly embodying the brand’s values and Adidas’ spirit of innovation.

A well-deserved victory that not only highlights the quality of the work accomplished but also demonstrates a continuous commitment to excellence in visual merchandising within the Adidas universe.