Teremana, the tequila brand from “The Rock”
A unique experience for international travelers
Teremana, the tequila brand founded by Hollywood superstar Dwayne “The Rock” Johnson, is launching its “Share the Mana” activation campaign at Paris-Charles de Gaulle Airport. This initiative was made possible through a successful collaboration between GLOBE TRAVEL RETAIL and GLOBE FACTORY, allowing for flawless execution in record time.
The main objective of this campaign is to introduce the brand’s premium tequila while educating consumers about its history and artisanal production methods. The pop-up store was designed as a space where travelers could not only taste different expressions of the tequila but also engage in interactive experiences that connected them further to the world of Teremana.
A tailored activation at Terminal 2E
The 29m² pop-up store, located in Terminal 2E of Paris-Charles de Gaulle Airport, is one of the campaign’s highlights. This space allows travelers to discover Teremana’s premium tequila, with a focus on the brand’s history and craftsmanship. Visitors were able to taste three expressions of the tequila and take part in interactive experiences to immerse themselves deeper into the brand’s universe.
An important aspect of the activation is to stimulate engagement on social media. A QR code is available on-site, allowing visitors to learn more about the brand and participate in a contest to win a travel voucher, further strengthening the interaction between the brand and its consumers.
This campaign has enjoyed exceptional visibility, reaching over a million international passengers transiting through Terminal 2E, largely due to the influx of visitors for the 2024 Paralympic Games.
