The reinvented customer experience with a barber
For the launch of its new men’s grooming line Dior Sauvage, the brand wanted to highlight this innovation with an airport activation featuring a barber.
We organized an activation at Manchester Airport to increase visitor engagement and promote new products.
The goal was to create an immersive experience, boosting sales and transaction value.
Gift wrapping solutions were implemented to highlight the art of gifting. A professional barber was hired, and a risk assessment was carried out. Trained promoters, skilled in cabin services, assisted the barber. We worked closely with the Dior team to monitor performance and ensure a successful customer experience.
As part of the preparation for the Dior activation, a pre-promotion meeting was held between the Regional Operations Director and the Dior Brand Manager to define the expectations and scope of the event. The Operations Director then worked with the Sales Director on the budget, as well as with the Terminal Manager and the Dior team to set the dates and times. The event was coordinated over a period of 2 to 3 months to ensure its success.
