“Beauty is a living Art” campaign
Lancôme Travel Retail is setting up an exclusive pop-up at Terminal 2F of Charles de Gaulle Airport to celebrate its ‘Beauty is a Living Art’ campaign.
What better way to introduce its new limited-edition collection to the world than in one of the busiest airports globally?
Lancôme and the Louvre Museum made a mark in 2023 with the launch of their limited-edition Lancôme x Louvre collection, inspired by eight sculptures that evoke femininity: the Venus de Milo, the Winged Victory of Samothrace, Corinne, Diana of Gabii, the Nymph with the Scorpion, Echo, Hygieia, and Hermaphrodite.
At the intersection of Beauty and Art, the brand offers a unique experience to travelers. Lancôme’s Makeup Artists guide shoppers in discovering this prestigious collection.
The art of gifting is refined down to the smallest detail. Travelers can personalize their purchases with an engraving service, and a digital Instagram game completes the omnichannel activation.
