Providing consumers with a unique experience
GLOBE Groupe deploys creative and innovative street marketing actions to bring consumers closer to brands.
Our goal: to provide consumers with a unique experience outside of retail points to leave a lasting impression.
Sampling, guerrilla marketing, event marketing, roadshows, mass distribution, pop-up stores, flash mobs, food trucks… anything is possible!
What is street marketing?
Street marketing is a communication action deployed in the street and/or public places to promote a brand, an event, or a product. Our teams rely on the principles of street marketing to create events that surprise consumers, thereby delivering the right message at the right place and the right time. The goal is to bring the brand closer to consumers by allowing them to experience something unique and rewarding.
These campaigns help increase brand proximity, introduce a product, boost sales, and enhance visibility and virality.
We now distinguish many forms of street marketing: ambient, ambush, buzz, stealth, street, undercover, viral… All of these street marketing techniques are used to make brands appealing, dynamic, and likable in the eyes of consumers.
A GLOBE agency campaign: Heineken launches month 0.0
To showcase its unique and innovative 0.0% alcohol blonde beer recipe, the 0.0 tasting experiences.
The Heineken 0.0 squad set up in the bustling areas of Paris, Lyon, and Marseille for a very fresh happy h0.0ur!
A “commando” group intervened throughout the day—disrupting people’s routines—offering them the chance to taste a mini can of Heineken 0.0 in a highly convenient format at the office, on the street, or during their commutes!
Four touchpoints were activated for this occasion: at train stations to catch the returns from the Christmas holidays, in shopping districts during the Winter sales, near corporate headquarters to offer a happy hour at the office, and in co-distribution with Stylist at the exits of metro stations.
