Case Study: Crêpes en Fête

Crêpes en Fête & GLOBE Groupe celebrate Candlemas

Each year, La Chandeleur establishes itself as the unmissable event for food lovers and trendsetters. For this new edition, the Comité Crêpes en Fête, in collaboration with GLOBE GROUPE, awakens the senses with an event-driven commercial activation of remarkable elegance. This innovative project highlights the expertise of each brand while offering consumers a meaningful experience and driving sales to new heights.

Over two weeks, the five iconic brands — Béghin Say, Francine, Isio4, Lactel, and Loïc Raison — join forces and complement each other to offer a unique culinary experience. Together, they unveil an exclusive recipe to be enjoyed in the largest retailers in France.

For an event of this scale, GLOBE GROUPE deploys a tailor-made strategy, adapting its approach to each retailer with three distinct levels of activation. From refined merchandising to captivating animations, including exclusive tastings, every detail of the shopper experience is meticulously orchestrated to charm and amaze.

This activation is accompanied by clever shopper mechanics, integrating exclusive offers and targeted purchase commitments, designed to boost sales in major distribution points. At the crossroads of innovation and tradition, La Chandeleur 2024 promises to be a true feast of flavors, celebrating a passion for gastronomy while energizing brands and consumers in a delightful dance.