Case Study: Carte Noire

The Art of french coffee

Following the resounding success of the campaign “The Art of French Coffee”, Carte Noire once again partners with GLOBE Groupe to reinvent the promotion of its product range. With its new platform “It All Starts with the Bean”, the brand celebrates the essence of coffee, awakening our senses and revealing our passion for this exceptional beverage.

The Carte Noire Roastery transforms into a sensory showcase, where every detail is designed to offer a high-end experience. Noble materials such as wood, marble, and copper, combined with vintage LED lighting, immerse the visitor in a unique sensory journey, celebrating all the nuances of the coffee bean.

Carte Noire & GLOBE Groupe reinvent coffee

In this quest for excellence, Carte Noire’s barista invites consumers to discover Cupping, a tasting method that echoes that of fine wines. This experience, both sensory and educational, allows participants to appreciate the quality of the beans and savor the richness of the aromas.

Aware that 80% of our perception is linked to smell, Carte Noire has integrated a roaster within the roasting facility, continuously diffusing the enchanting aromas of the roasting beans. An innovative point-of-sale display, a true “glorifier” of the bean, reveals the characteristic colors of each transformation stage, making the olfactory and visual experience immersive and collective.

To reinforce its commitment to Made in France, GLOBE Groupe and Carte Noire are launching a significant promotional campaign: for the simultaneous purchase of 2, 4, or 6 products, shoppers can collect BODUM coffee boxes, enhanced by French artists. This artistic collaboration, initiated with illustrator Malika Favre, emphasizes the brand’s unique identity.

With this new brand activation campaign, Carte Noire and GLOBE Groupe connect with consumers while boosting brand visibility in mass retail. A strong message, embodied by an exceptional roastery, that resonates with excellence and a passion for coffee.