GLOBE Groupe continues its European expansion
GLOBE Groupe, Europe’s leading shopper marketing and sales group headed by Jeremy Dahan, has acquired Spanish Field Marketing agency Primer Impacto and become the majority shareholder. Luis Mestre, current CEO, will continue to manage the company.
GLOBE Groupe has been operating for over 20 years in France, Germany, Switzerland and the UK.
This new acquisition consolidates GLOBE Groupe’s position in Europe, particularly in Spain and Portugal.
Shopper Marketing in search of a major European player
The market is waiting for a multi-trade and multi-geographic offer that responds to all the issues of New Retail: Omnichannel approach, Experience, Data.
“As we continue to develop, we are committed to meeting the commercial challenges of our clients by providing them with both the power of a homogeneous European offer and our in-depth local knowledge. Our challenge is to combine expertise and agility on a large scale,” says Jeremy Dahan, President of GLOBE Groupe.
People x Tech
To meet these challenges, the GLOBE Groupe model, is based on the digitalisation of processes, data processing and operational excellence. In this way, it allows synergies to be generated while providing a consistent level of quality and rationalisation of costs, thus facilitating investment arbitrage.
Driven by the same values, Jeremy Dahan and Luis Mestre share a common desire to put people at the centre of their concerns.
“This merger allows us to accelerate our growth, while continuing to provide a high quality service and keeping intact our culture of supporting and developing our employees,” says Luis Mestre.
For Primer Impacto, this transaction strengthens its ability to grow by giving it access to new data-oriented technological tools owned by GLOBE Groupe.
After a 14% growth in 2022, Primer Impacto expects a turnover of €21M for 2023.
