The return of the French to the kitchen

In a world where the pace of life is accelerating, cooking has regained its nobility. Since the beginning of the health crisis, the French enthusiasm for gastronomy has exploded, transforming the simple preparation of meals into a true art of living. Households, now sanctuaries of culinary creativity, are the stage for new passions.

In March 2020, as restaurant doors closed, kitchen doors swung wide open. In fact, 70% of the French opted for cocooning, and a quarter of them admitted to spending more time behind the stove. This renewed interest is not just a simple pastime; it marks a genuine culinary renaissance, illustrated by the explosion of television shows, online workshops, and Instagram accounts dedicated to the art of recipes.

Bosch revolutionizes cooking with its Cookit

In this vibrant context, Bosch, a symbol of technological innovation, launches its latest multifunctional cooking robot, the Cookit. In a rapidly expanding market, where sales of heated cooking machines surged by 42% in 2020, the brand stands out by collaborating with GLOBE Groupe. Together, we have designed a bold activation aimed at enhancing Bosch’s brand awareness while attracting new buyers.

To appeal to increasingly demanding and connected consumers, the shopping experience must be reinvented. With its pop-up store located in the heart of the Vélizy 2 shopping center, Bosch offers a total immersion into the culinary world. This space, both cozy and modern, features a rich program: demonstrations, hands-on workshops, and tastings led by real chefs.

The pop-up store emerges as an innovative response to retail challenges. Designed to evoke a premium kitchen, it is equipped with a central island for collaborative workshops and connected tablets. Shoppers discover the Cookit in a festive atmosphere, where each demonstration highlights its strengths: speed, cooking diversity, and conviviality. Tasting becomes a major influencing lever, making the purchase not only tangible but also memorable.

Visually appealing, the pop-up immediately catches the eye, guiding passersby toward an immersive experience. Personalized demonstrations captivate budding gourmets, while the opportunity to test before buying creates a strong emotional connection with the brand. Shoppers leave lighthearted, with a tote bag and a recipe book, eager to welcome their new culinary assistant at home.

For Bosch, the initiative translates into a positive impact on sales and brand recognition, as well as a new vision of the customer experience. This shopper marketing project, orchestrated by GLOBE Groupe, perfectly illustrates the excellence and creativity that characterize a successful pop-up. In an ever-evolving world, it reminds us that cooking, beyond being a necessity, is a true art of living.

Sources: GLOBE, LSA, Gifam
Animation Commerciale Bosch Cookit Agence Globe
Pop Up Store Animation Commerciale Cookit Bosch Agence Globe
Pop Up Store Animation Commerciale Cookit Bosch Globe Agence
Animation Commerciale Bosch Cookit Agence Globe Groupe
Bosch Pop Up Store Animation Commerciale Agence Globe
Pop Up Store Animation Commerciale Bosch Agence Globe