Kiko Milano adopts the Pop-Up Store to attract Millennials and Gen Z
For the summer sales, KIKO MILANO was looking for an innovative and disruptive solution to maximize its visibility among shoppers, predominantly Millennials and Gen Z.
With the goal of increasing sales during this crucial period for beauty and retail brands, the cosmetics brand decided to test a Pop-Up format, hoping to capitalize on the advantages of this strategy to create a memorable and engaging experience for consumers.
With the support of our Brand Activation experts, KIKO MILANO chose a Pop-Up in the most high-performing shopping center in Rennes in terms of traffic and average ticket size.
And with ultra-negotiated entry rights without a minimum rental period, it was the perfect location for this ephemeral store.
The 15m² structure was fully customizable, allowing KIKO MILANO to create a unique and tailor-made experience for their customers, with on-site sales.
In addition, a trained team of ambassadors was present to provide personalized advice, thus enhancing shopper engagement and satisfaction.
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98,5 %
recall rate
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9 to 15
minutes spent per activity
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80 %
purchase intent
