Carte Noire presents a gourmet Roadshow
As the holiday season approaches, Carte Noire, the reference in coffee, is preparing to delight palates with the launch of a bold range of ready-to-drink coffees. A first for the brand, this gourmet innovation promises to be the ideal companion for festive moments, enjoyable both hot and cold.
To unveil this novelty to Parisians, Carte Noire has enlisted GLOBE Groupe to orchestrate a captivating and deliciously immersive roadshow. We designed an event that is both chic and warm, traveling through the iconic neighborhoods of the capital with a Coffee Truck in the signature colors of Carte Noire. Located near Monoprix stores, where the new range is already on the shelves, this Coffee Truck invites passersby to take a delightful break in the heart of winter.
Coffee lovers can thus enjoy the best-sellers, Mochaccino and Cappuccino, in a perfectly convenient takeaway format. Each sip is an invitation to discover, with the option to find these delights directly in-store.
To crown this sensory experience, discovery offers in the form of multi-product discount vouchers have been provided by a team of Carte Noire ambassadors. This clever promotional strategy encourages effective shopping and motivates consumers to fill their carts with this irresistible range.
With this initiative, Carte Noire is not just launching a new product line; it is creating an unforgettable experience that perfectly embodies the spirit of the holidays.
